Principles of Marketing–Grade 12Quarter 3–Module 1: Marketing Principles and StrategiesFirst Edition, 2020Republic Act 8293, section 176states that: No copyright shall subsist in any work ofthe Government of the Philippines. However, prior approval of the government agency or officewherein the work is created shall be necessary for exploitation of such work for profit. Suchagency or office may, among other things, impose as a condition the payment of royalties.Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,trademarks, etc.) included in this module are owned by their respective copyright holders.Every effort has been exerted to locate and seek permission to use these materials from theirrespective copyright owners. The publisher and authors do not represent nor claim ownershipover them.Published by the Department of Education–Region XIRegional Director: Evelyn R. FetalveroAssistant Regional Director: Maria Ines C. AsuncionPrinted in the Philippines byDavao City Division Learning ResourcesManagement Development System (LRMDS)Department of Education–Davao City Division, Region XIOffice Address:Elpidio Quirino Avenue, Poblacion District, Davao City, 8000 Davaodel SurTelefax:(082) 224-3274, (082) 222-1672E-mail Address:[email protected]Development Team of the ModuleWriter/s:Marilou Z. OmpadEditors:Dexter Garido, Tito M. Ompoy Jr.Reviewers:Quennie D. Gumalawe, Marilou Z. OmpadIllustrator:Layout Artist:Template Developer: Neil Edward D. DiazManagement Team:ReynaldoM.GuilenaEvelyn R. FetalveroReynaldoM.GuillenaJanette G. VelosoAlmaC.CifraAnalizaC.AlmazanArisB.JuanilloMa. Cielo D. EstradaMay Ann M. JumuadRenatoPacpakinAntonioApat
iiIntroductory MessageFor the facilitator:As a facilitator, you are expected to orient the learners on how touse this module. You also need to keep track of the learners' progresswhile allowing them to manage their own learning at home.Furthermore, you are expected to encourage and assist the learners asthey do the tasks included in the module.For the learner:As a learner, you must learn to become responsible of your ownlearning. Take time to read, understand, and perform the differentactivities in the module.As you go through the different activities of this module bereminded of the following:1.Use the module with care. Do not put unnecessary mark/s on anypart of the module. Use a separate sheet of paper in answering theexercises.2.Don’t forget to answerLet Us Trybefore moving on to the otheractivities.3.Read the instructions carefully before doing each task.