COMRES - How to Present Virtual Content Guide.docx - 4.1 5%...

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4.1 5% RuleHere's what thefive percent rulesays, it says, "When you're speaking, in general, people areonly going to remember five percent of what you say, and that five percent can be boiled downto:one thing you said and;a general impression of you.Now the smart speaker understands that in advance. And instead of trying to fight it, embracesit.So the five percent rule not only applies to most of our communication, it is a natural way tocommunicate. It is the natural way that your brain has evolved over time to retain informationand it's the reason why we say communication is nonverbal.4.2 Area 47In this lesson, we're going to show you how to instantly create interest and curiosity from yourvery first words to maximize the likelihood that the thing you want people to remember is thething they're going to remember.Area 47.It's a little almond shape part of your brain.When something is super obvious, when you know exactly what is coming next, Area 47shuts down, you get bored, you stop listening.When something is too complex, it's got way too many details, you can't keep track ofwhat's happening, Area 47 gets overwhelmed, it shuts down, you stop listening.Because Area 47 is also associated with pleasure. The moral of the story isuncertainty.Ifpeople never know what's coming next, if you're always surprising them, they're going to belooking at you like this. Even if they can't see you, if they're on the phone they're going to belistening like. Just like when you get really involved in a radio story on your way to work orpodcast.The very first thing you say has to be in Area 47 Opening. And what is that? Think of somethingtotally obvious or totally vague that on the surface has nothing to do with your subject.And thenwithin two to three sentences, you have this, ''Oh I get it.''''By show of hands, does anyone here like to be touched by strangers?''The whole room

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Term
Spring
Professor
N/A
Tags
2007 singles, Thing, Doughnut, Begging the question

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