Salesform Switch to Agile.pdf - This document is intended...

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This document is intended for use in Yael Grushka-Cockayne’s Fundamentals of Project Planning and Management.ANY OTHER USE IS PROHIBITED.SALESFORCE.COM’S SWITCH TO AGILE1Salesforce.comis a global S&P 500 software firm best known for its customer relationshipmanagement (CRM) tool. The Saleforce.com products are typically delivered through cloud computingalso known as ‘software as a service (SaaS).’ The firm employs over 15,000 employees worldwide, andhas recently reported quarterly revenue of $1.44 billion and annual revenue of $5.37 billion.2Salesforce.com was established in 1999. By 2006 the company had enjoyed tremendous year-over-year growth. Customers pay monthly fees for cloud access to centrally-managed software, asopposed to intricate systems custom built and then managed on site. Along with its growth and success,however, Salesforce.com also faced challenges in 2006. The existing systems for software development
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Term
Winter
Professor
Willy Cuason
Tags
Marketing, Project Management, Customer relationship management

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