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Unformatted text preview: spin past in a certain way-logos: "to act intelligently/reasonably/logically"-pathos: "an appeal to an emotion, putting the audience in the right frame of mind."-ethos: -"clearness is secured by using words that are current and ordinary." He does not like the stylized speaking of the sophists. -all about how to deal with a popular audience-the function is not simply to succeed in persuading but to come as near to success as each case will allow. Do as well as possible.-What makes a man a 'sophist' is not his faculty, but his moral purpose Basically calling the sophists immoral.-sometimes people think rhetoric is sissy but it is every bit as -words to know from chapter 3: demos dialectic logos polis pysche-words to know from chapter 4: common topics dialectic enthymeme epideictic oratory forensic oratory logos pathos ethos syllogism deliberative oratory...
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- Spring '08