Unformatted text preview: the open market o-Fetishized lifestyles o Light music has been fetishized: it only provides little musical hooks and meaningless attitude o Hip hop does the same thing that pop does, and pop does the same thing that classic rock does: allows ppl to escape and avoid thinking about life o That is, there is no real use-value o What’s the difference between these styles? Marketing. That’s it. Exchange-value masquerading as use-value-How is this possible? o The power of culture-producing industries (music, fashion, etc.) “lies in the promotion and exploitation of the ……”-Consumer Producer -Exchange-value -Merchants of Cool: o It is similar to the one Adorno makes, but it has been updated, because pop=culture consumers today are more tuned in to manipulation o Therefore, new methods for manipulation have been invented, but the system works slightly differently o As it goes along, outline the argument the filmmaker is saying-...
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- Fall '06
- Labor theory of value, Das Kapital, exchange value, Use value, light art