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Unformatted text preview: Demographics-age, gender, race, heterogeneity Culture—self-interest, personal interest, belief and values, prior knowledge, common touchstones, Ask: what do you need to know to get through to your audience? Listening—getting through is the hard part (15 min/31 min) Selectiveness Exposure—seek out messages they agree with Attention—paying attention or not Retention—organize information according to a preexisting schema Activity: (9 min/40 min) Quick answers: What was my wife’s birthday present? Where did we have dinner? What birthday was this for my wife? Unpack: How many did you get right? It’s been 30 minutes, how did you forget so quickly? Why did you not remember? Choose not to pay attention (selective attention)? Not know about Pier 1 and Paisano’s(selective retention)? Why did you think you knew how old my wife was? Discuss informative #1 assignment (10 min/50 min)...
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This note was uploaded on 04/14/2008 for the course COMS 130 taught by Professor Stutzman during the Fall '05 term at Kansas.
- Fall '05