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2COO Seminar 3 Winter 2020 - Cover letters - VERSION to upload to Mosaic.pdf

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The Campaign for McMaster UniversityThe Campaign for McMaster UniversitySCIENCE2C00-COVER LETTERS
Cover LettersYourAccomplishmentsand SkillsRequirementsEmployer
Does anyone actually readcover letters?
Three Types of Cover LettersApplication or Response LetterDesigned to respond to a job posting. Should highlight skills andqualifications associated highlighted in the job postingProspecting or Broadcast LetterDesigned to reach out to an employer and position that has not beenposted and ask about upcoming vacanciesReferral or Network LetterDesigned to reach out to an employer without a job posting but includesinformation about a person or group that referred you to them
Prospecting LetterWhat is thepurpose?oUsed to contact employers in the hidden job marketoTargeted at a job that was never advertisedFind the most relevant contactYour email is essentially a sales pitch. Theperson reading it should want to pick up thephone and call you right away
Referral LetterIntroduce who referred you and for whatposition in the first line of the letterHighlight your skills and experience that arerelevant to the positionRequest a meeting to learn more about theposition at the end of the letter
Planning Your Cover Letter
Planning your Cover LetterGather informationJob description/advertisementView company website, social media, news articles etc.Review your resume for the positionPerformance reviewsTarget your audienceIdentify the hiring manager for your positionKnow your strengthsWhat are your best qualitiesKnow your writing style
Test Your SkillsWhat can you find out about the followingcompany?Is there anything about them that wouldmake you want to work for them?
Introductory ParagraphShow your interest in the companyPassion for the industryMajor accomplishmentCreativityRefer to media publicationI am in…My name is…I have enclosed…I may not have enoughexperience but…I am interested in…
The most impactful part ofyour entire letterMust express genuine interestin the position or companyHonesty is a valuable tool for writing an introductionLet them know you have a personal connection to thecompanies mission/values/directionReview news articles/social media for valuable contentIntroductory Paragraph

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