What are some other “new” ethical dilemmas that we’re dealing with as a society? New ethical conversations we’re having—that have really felt like conversations? Concerns of ethics GoodsThe “good life,” maximizing boons, minimizing harms Rights/DutiesA check against unbridled pursuit of the good VirtuesDevelopment of virtuous and civic-minded persons Overriding question that ethics asks: Quo Vadis? From Fall 2016 issue ofYes!magazine, an article titled “How to Turn Gigs into Good Jobs,” by Christa Hillstrom: Creating fair jobs for people who needed them was part of the mission for the three founders of LeadGenius in 2011.But as they seek to fine-tune their labor policies, they’ve turned to a new ally: the National Domestic Workers Alliance (NDWA), a coalition that represents more than 3 million home caregivers, nannies, and other domestic laborers nationwide.Palak Shah, the organization’s social innovations director, had seen how quickly the gig economy was growing and worried that millions of new workers were facing the job insecurity, unsafe conditions, and precarious wages domestic workers had long experienced.She saw an opportunity to help a new crop of businesses to factor dignity, compassion and fairness into their bottom lines—especially young companies whose norms remained malleable. “If we’re going to shape the future of the new economy, we’re going to have to agree on where to go,” she said. So when we talk about ethics, we’re talking about what kind of society we want to and can have. And when we’re talking about ethics in a communication and media context, we’re talking about how society(and the society we want)can be engineered byandreflected in media—its uses, its interfaces, its forms, and its content.