Unformatted text preview: a. a teenager buys a shampoo he saw advertised both on television and in a favorite magazine b. a gun manufacturer convinces a television station to broadcast a program on the right of citizens to bear arms c. a candidate for political office answers questions from a live audience on television d. a salesperson purchases a new car after talking to a respected friend who read about its advantages in a consumers' magazine...
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- Fall '10
- MR. JONES
- Mass Media, Media influence, live audience, Two-step flow, gun manufacturer