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BUS-301-09-4212_Syllabus(2).docx - Course Description...

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Course DescriptionEmployers often identify “good communication skills” as arequirement in job descriptions and help wanted ads.Communication skills also play heavily into decisions aboutpromotion after you get a job. But what does it really mean tohave good communication skills? In this class, you will developand refine a goals-driven, receiver-centric approach tocommunication, based on five core communication competenciesthat you will be able to apply in your workplace interactionsthroughout your career.Learning ObjectivesAfter completing this course, you should be able to:Craft professional messages based on yourcommunication goals (instrumental, relational, andidentity) and the needs of your receivers.Identify five core competencies of effective businesscommunication (professional, clear, concise, evidence-driven, persuasive)Skillfully select and apply a variety of techniques formeeting each competencyResearch, organize, and deliver professional messagesusing appropriate communication channelsPrerequisitesPublic speaking (3 credits): COMM 111 or COMM 112Writing (6 credits): ENGL 101 and ENGL 102; orapproved general education Written CompositioncreditsRecommended TextAlthough no textbook is required for the course, I recommend getting a quality business communicationhandbook that includes grammar and style, such asHBR Guide to Better Business Writing.EvaluationCourse InformationBUS 301, (7305)Spring 2021InstructorDr. Abby KoenigContact InformationOffice: Room 372Phone: 852-7205Email:[email protected]Office HoursT/Th 2:30-4pm and byappointmentClass Time andRoomT/Th11-12:45/1-2:15Grade Appeal PolicyIf you wish to appeal your finalgrade, submit a formal letter ofappeal to Blackboard.See thesite for specific instructions anddeadline.Your appeal will beevaluated based on merit andyour ability to craft a persuasiveargument.AssignmentPointsPre-test25Letter75Memo75Executive Summary75Fast Pitch100White Paper100Professional Email50Module Quizzes60Application/Attendance140Post-test50Total750Grading Scale(Shown inpercentage;total pointsearned/totalpointspossible)A+ = 97.0% to 100%B+ = 87.0% to 89.9%C+ = 77.0% to 79.9%D+ = 67% to69.9A = 93.0% to 96.9%B = 83.0% to 86.9%C = 73.0% to 76.9%F = Less than 59.9%A- = 90.0% to 92.9%B - = 80.0% to 82.9 %C - = 70.0% to 72.9%
Written WorkThe work you turn in should reflect your professionalism. Consult theassignment sheet and listen for in-class instructions aboutassignment submission. Failure to follow these directions as well astypos, spelling mistakes, and grammatical errors will result insignificant grade reductions. If you need help with your writing, I canoffer assistancebeforethe due date. Also, you may use the services ofthe BizComm Coaches.RevisionTo hone your rewriting skills, you may revise individualassignments during the semester. To take advantage of thisopportunity, you must schedule an appointment with a BizCommCoach and complete the revision within two weeks of receivingfeedback. Your revision should be comprehensive and focused on

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Term
Fall
Professor
MITTENESS
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