Consumer Behavior Quiz_ Principles of Marketing - BUS201_1000.pdf

10/5/21, 3:09 PM Consumer Behavior Quiz: Principles of Marketing - BUS201_1000
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Consumer Behavior Quiz
Due Oct 10 at 11:59pm Points 15 Questions 15
Available Aug 16 at 12am - Dec 5 at 11:59pm
4 months
Time Limit None Allowed Attempts 2
Attempt History
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LATEST Attempt 1 10 minutes 15 out of 15
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Score for this attempt:
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Submitted Oct 5 at 6:12pm
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1 / 1 pts
Question 1
A marketer must understand potential buyers’ needs and
wants to be able to address and satisfy them. There are two
key questions the marketer needs to ask. The first is “How do
potential buyers go about making purchase decisions?” What
is the other question?

10/5/21, 3:09 PM Consumer Behavior Quiz: Principles of Marketing - BUS201_1000
What factors influence a potential buyer’s product or service
usage?
What factors influence a potential buyer’s experience with a
product or service?
What influences a potential buyer's decision process and in
what way?
1 / 1 pts
Question 2
Jason has run out of toilet paper in the bathroom. He walks
over to his supply closet only to discover that all of his toilet
paper rolls have been used up. Jason has just experienced
what part of the consumer decision-making process?
2/10
1 / 1 pts
Question 3

10/5/21, 3:09 PM Consumer Behavior Quiz: Principles of Marketing - BUS201_1000
3/10
Jim and his friends decide they want to start crossfit training to
get in shape for their week-long mountain biking trip in the fall.
Jim has become the designated gym and coach researcher for
the group. Each of his buddies has “heard of a guy” who is
good, so Jim begins calling and visiting various gyms, talking
with other crossfitters, and collecting data to bring back to the
group. What part of the consumer decision-making process is
Jim working in right now?