Consumer Behavior Quiz_ Principles of Marketing - BUS201_1000.pdf

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10/5/21, 3:09 PMConsumer Behavior Quiz: Principles of Marketing - BUS201_10001/10Consumer Behavior QuizDueOct 10 at 11:59pmPoints15Questions15AvailableAug 16 at 12am - Dec 5 at 11:59pm4 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 110 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Oct 5 at 6:12pmThis attempt took 10 minutes.Take the Quiz Again1 / 1 ptsQuestion 1A marketer must understand potential buyers’ needs andwants to be able to address and satisfy them. There are twokey questions the marketer needs to ask. The first is “How dopotential buyers go about making purchase decisions?” Whatis the other question?
10/5/21, 3:09 PMConsumer Behavior Quiz: Principles of Marketing - BUS201_1000What factors influence a potential buyer’s product or serviceusage?What factors influence a potential buyer’s experience with aproduct or service?What influences a potential buyer's decision process and inwhat way?1 / 1 ptsQuestion 2Jason has run out of toilet paper in the bathroom. He walksover to his supply closet only to discover that all of his toiletpaper rolls have been used up. Jason has just experiencedwhat part of the consumer decision-making process?
2/101 / 1 ptsQuestion 3
10/5/21, 3:09 PMConsumer Behavior Quiz: Principles of Marketing - BUS201_10003/10Jim and his friends decide they want to start crossfit training toget in shape for their week-long mountain biking trip in the fall.Jim has become the designated gym and coach researcher forthe group. Each of his buddies has “heard of a guy” who isgood, so Jim begins calling and visiting various gyms, talkingwith other crossfitters, and collecting data to bring back to thegroup. What part of the consumer decision-making process isJim working in right now?

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Term
Fall
Professor
phillips

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