Comm theory 2

Comm theory 2 - Social Context and Culture: Linking Use and...

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Social Context and Culture: Linking Use and Digital Libraries Elfreda A. Chatman University of North Carolina at Chapel Hill A. Introduction In this article Elfreda Chatman has conducted research which has focused on the information needs and seeking behavior of ordinary citizens. In this Elfreda applies theoretical frameworks and ethnographic data, generalizations about the everyday needs of people. RQ1 To what extent are information needs and uses generalizable across users and learner groups? RQ2. What is the relationship between information seeking and learning in digital libraries? B. Literature Review One study Elfreda does is of the opinion leadership theory, the purpose of opinion leaders are to conjure up new ideas with using groups of people who have different cultural backgrounds and views. It is they who will who are more cosmopolitan in their quest and use of information. Results from that study indicated that if opinion leaders can be identified, they could play a major role in the interpretation of new information. Moreover, opinion leaders are risk-takers. Thus, would be ideal users and advocates of digital libraries to other members of their information environments. Many theories were used in this study Alientation Theory which portrays the part
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This note was uploaded on 04/13/2008 for the course COMM 101 taught by Professor Casey during the Spring '08 term at WPUNJ.

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Comm theory 2 - Social Context and Culture: Linking Use and...

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