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Unformatted text preview: Ch. 4 Adhering to Medical Advice Behavioral Theory Based on principles of operant conditioning (B.F. Skinner, 1953) Reinforcement = up targeted behavioral e.g. Take medication Positive reinforcement = add + stimulus up target behavior Negative reinforcement = removal of stimulus up target behavior Punishment - decrease chance that target behavior will not occur again Behavioral Therapy Essentially re-learning good behavior patterns Cues (e.g. written reminders) Rewards Extrinsic = $ or compliments Intrinsic = feel better Contracts (e.g. eating disorder clinics) Self-Efficacy Theory Bandura (1986, 1997, 2001) Social cognitive theory Stresses interaction of behavior, environment, and personal factors, especially cognition Reciprocal determinism triangle person variables, environment & behavior Self-efficacy An important component of the person factor Peoples confidence that they can perform necessary behaviors to produce a specific outcome (e.g. Diabetic Peoples confidence that they can perform necessary behaviors to produce a specific outcome (e....
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This note was uploaded on 04/14/2008 for the course PSYC 2580 taught by Professor Mallory during the Fall '08 term at North Texas.
- Fall '08
- Operant Conditioning