Black Box model of consumer behavior.docx - Black Box model...

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Black Box model of consumer behaviorIt is a model used in the study of the buying behaviour of consumers; the model assumes thatwhat takes place in the consumer's 'black box' of the consumer's mind can be inferred from astudy of observed stimuli and responsesThe black box model considers the buyer's response as a result of a conscious, rationaldecision process, in which it is assumed that the buyer has recognized the problem. However,in reality many decisions are not made in such awareness of a determined problem by theconsumer.Marketing theory of consumer buying behavior in which what goes on within the humanmind (the black box) is ignored, in favor of discovering which inputs (stimuli) produce thedesired output (buying response).The essence of the model is that it suggests consumers will respond in particular ways todifferent stimuli after they have 'processed' those stimuli in their minds. In more detail, the
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Term
Fall
Professor
NoProfessor
Tags
Psychology, Decision Making, Consciousness, Black Box model of consumer behavior

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