BUSA 467 Marketing Final Project Results - Results Question 1 How likely are you to recommend PLU to a future college student Frequency Valid Very

BUSA 467 Marketing Final Project Results - Results Question...

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Results: Question 1: How likely are you to recommend PLU to a future college student? Frequency Percent Valid Percent Cumulative Percent Valid Very Unlikely 8 6.5 6.6 6.6 Unlikely 13 10.6 10.7 17.2 Likely 22 17.9 18.0 35.2 Very Likely 55 44.7 45.1 80.3 5 24 19.5 19.7 100.0 Total 122 99.2 100.0 Missing System 1 .8 Total 123 100.0 Average score was a 3.61 on the Likert scale. We put this question first, because we did not want the following responses to bias this question. Overall, respondents are likely to recommend PLU to a future college student. 45% of respondents answered very likely.
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Question 2: PLU has an exciting nightlife on the weekends. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 13 10.6 11.9 11.9 Disagree 37 30.1 33.9 45.9 Neither Agree /Disagree 30 24.4 27.5 73.4 Agree 26 21.1 23.9 97.2 Strongly Agree 3 2.4 2.8 100.0 Total 109 88.6 100.0 Missing System 14 11.4 Total 123 100.0 Average score was 2.72 on the Likert scale. Overall, people do not find nightlife exciting at PLU. The highest response was “disagree” at 33.9%. More people neither agreed/disagreed (27.5%), than those who agreed or strongly agreed combined (26.7%). This suggests that most people disagree, a decent percentage have mixed feelings on the topic, and few agree that PLU has an exciting nightlife on the weekends. Chi-square analysis: Not significant because chi-square is .101. This may be due to a having a small sample size. Looking at the gender crosstab, more people disagree or strongly disagree, than agree or strongly agree. However, men seem to have a stronger feeling on the topic. 21.4% of men within their gender strongly disagree, compared to 6.3% of women. Question 3:
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How has your perception of nightlife at PLU changed since attending this school? Frequency Percent Valid Percent Cumulative Percent Valid Much better 16 13.0 14.7 14.7 Much worse 76 61.8 69.7 84.4 Been here less then 1 year 4 3.3 3.7 88.1 Dont Know 13 10.6 11.9 100.0 Total 109 88.6 100.0 Missing System 14 11.4 Total 123 100.0 69.7% of respondents answered much worse, which is a significant majority of respondents.
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