BUSA 467 Marketing Assignment - Marketing Research Assignment Find at least 3 different research studies that report US attitudes toward the Affordable

BUSA 467 Marketing Assignment - Marketing Research...

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9/22/14 Marketing Research Assignment Find at least 3 different research studies that report US attitudes toward the Affordable Care Act (ACA). Be sure that these are different studies being reported, not the same study reported in different media. See if you can find the actual wording of the questions. Idenitfy: 1. Who funded the research 2. Who is reporting the research 3. Who were the respondents 4. How were they contacted (i.e., phone, internet, etc...). Find at least 2 questions for each study that you think are most similar across studies. What are the results for the 2 questions in each survey? What is the overall conclusion? If they reach different conclusions, tell me why you think that might be. The assignment is worth 25 points. You may get up to 5 bonus points if you can find a published account of at least two of the studies in a national or regional newspaper or magazine (NY Times, Fortune, Forbes….). This does not include a press release by the study originator or a posting of the results on their website. This is an individual assignment. Please put your completed assignment in the drop box no later than Tuesday, September 23 at 1pm. I will be on an airplane for most of the class and unable to respond to questions. I will try to review e-mails Thursday night in case there are questions. A ) Research Study #1: Kaiser Health Tracking Poll July 15-21, 2014 1) The research was funded by the Kaiser Family Foundation (KFF).
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  • Fall '14
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