visual arts history 1052 lecture 7 - ImportantTerms Capitalism Commodity Consumption TherapeauticEthos FrankfurtSchool*Adorno Commodityfetishism

visual arts history 1052 lecture 7 - ImportantTerms...

This preview shows page 1 - 4 out of 9 pages.

Consumer Culture and the Culture Industry 01/20/2012 Important Terms Capitalism Commodity Consumption Therapeautic Ethos Frankfurt School (*Adorno) Commodity fetishism Simulation (Baudrillard) Integrated spectacle Anti-Aids Culture Jamming CONSUMER SOCIETY Industrial revolution=heightened production of goods in the late 20 th  century Expansion of industry=increased amounts of goods=Result of burgeoning economy 19 th  century—industry became so efficient that over production threatened to topple structure of capitalism —recession and depression complicate spending=CREDIT+DEBT+INFLATION Consumption=cultural and economic FORDISM—Henry Ford (Ford Automotive) Consumers are produced from the production of goods…Consumers are the product! MARXIST THEORY OF ADS: Create a demand for products we don’t need Emphasis on exchange value ($) rather than use value IMG: Got Milk? Ad (Mary-Kate and Ashley Olsen: Use value greater than exchange value NEW GAZES: pedestrians, commerce, window displays IMG: Oak Hall Clothing Bazaar, Philadelphia, 1861
Image of page 1
Consumer Culture and the Culture Industry 01/20/2012 Rapid turn-over of goods, items no longer made with care Automated mechanical process of making things in a line alienated workers from their craft We often don’t know where our goods come from (planned obsolescence) We know they stop working, we need more; becomes a tactic to keep the market going DEPARTMENT STORES: Sites of commerce and leisure Flaneur Credit Patriotism: purchase, credit Escalated consumption Planned obsolescence Consumer’s Republic: Ads instill social values, which turn the wheels of consumerism Ads link citizenship with belonging We want to belong, so we purchase Advertising promises a certain future to consumers… It suggests that we can move on past our present views and ideas Blending of consumers projects with that of art IMG: Stuart Davis, Lucky Strike,  1921 Uses cubist style, refers to Lucky Strike cigarettes Rolled cigarettes were a luxury at this time Most people would have rolled their own cigarettes Idea of the rolled cigarettes was equated with luxury PROTESTANT WORK ETHIC Move from a protestant work ethic to consumption
Image of page 2
Consumer Culture and the Culture Industry 01/20/2012 From: civic responsibility, self-denial, saving To: Leisure, spending and individual betterment via consumption Believed that catholic faith was selling indulgences, Protestant faith took over, they believed people could control their destiny through work About consuming in order to form an identity THERAPEUTIC ETHOS Problems: anxiety, identity crisis Ads offered: harmony, vitality, self-realization Paradox: ads create anxiety IMG: “Its Chesterfield” cigarette ad
Image of page 3

Want to read all 9 pages?

Image of page 4

Want to read all 9 pages?

You've reached the end of your free preview.

Want to read all 9 pages?

  • Spring '13
  • UNKNOWN
  • Culture Industry

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes