visual arts history 1052 lecture 8 - workingclass, , :sy

visual arts history 1052 lecture 8 - workingclass, , :sy

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Mass Media and Subcultures 01/20/2012 The term masses developed in the Industrial Revolution to describe the emergence of a massive  working class, which had influence on social opinion and practice. With the advent of modernity, we must think about how things get made Think of the train system: synchronized time was created for train travel Used negatively, the term masses described the anonymity (from people, community, and productive  labor) IMG: Mardi Gras: The Base, an art installation by artist Spencer Tunick, Sydney Opera House on  March 1, 2012 See individuality begin to slip away Masses of flesh Shows individuality of person’s physical shape Take Adorno’s negative concept and makes art out of it Our concept of monolithic mass culture today is linked to a specific period in time: Modernity +  Industrialization =rise the national newspaper and television broadcast medias (Adorno) =period of domination and corporate growth IMG: Richard Hamilton, Just What Is It That Makes Today’s Home So Different, So Appealing? 1956,  Collage Man standing, holding a lollipop over his crotch… it looks like a tennis racket Woman sitting, wearing pasties on her chest Staircase, chair, canned ham, maid/housewife on stairs, television: girl in same position  as the  lady Cult of the Domestic: women relegated to the private, worked during the war, when men came  home, relegated back to the home Something askew in this image; plays a critique on the way in which we live our lives. Question the ways we come to perceive domesticity; particularly in the United States Media such as newspaper, magazines, television, film, push an American point of view; allow  beliefs and views to be thrust into non western spaces While he’s showing that homes can be ordered, he’s also showing that something can go  wrong. THE MASSES AND THE MEDIA: Mass media is a term that has been used since 1920s to describe those media forms designed to reach  large audiences perceived to have shared interests, or, are communities of belief: television, radio and  newspapers IMG: family sitting around a television
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Mass Media and Subcultures 01/20/2012 Chances are neighbors are sitting around watching the same thing; limited option More options were introduced In our era of digital and electronic media, the term masses… Theorist, Marshall McLuhan, argued that the medium and the message are inextricably linked and are  =impossible to separate because there is a convergence of media forms which compose the idea of mass  media
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