visual arts history 1052 lecture 6 - FINALEXAM:Saturday,April14th,710pm ANNIELEIBOVITZ ,2008

visual arts history 1052 lecture 6 -...

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Ideology and Construction of Cultural Hierarchies   01/20/2012 FINAL EXAM: Saturday, April 14 th , 7-10pm ANNIE LEIBOVITZ Hired to do Disney’s “Where Dreams Run Free” campaign, 2008 Jessica Biel as Pochahauntas   Problems with displaying a white woman as native? J-Lo and Marc Anthony as Aladin and Jasmine By representing two latin(o/a) people as Arabic characters, we are clumping the races together. Pay no attention to what race you are, but more to the fact that neither of these actors or characters are  white DISNEY/CAP CITIES/ABC 1996 Merger means that Disney could spread their tentacles into different realms of media culture Included: 5 film production companies, 4 magazines, book publishing companies, a hockey team, utility  company, multiple TV channels, 8 newspapers, radio network with 3400 affiliates, etc. Disney/ABC: Creates, packages and distributes…entertainment, sports and news…US and overseas… Combined assets of $30 billion Market capitalization of $50 billion This power means that Disney has an extreme amount of ideological control; this is why Disney is so  heavily criticized The Walt Disney Company is the third largest global media conglomerate Its 2000 revenues topped $25 billion, with 27% derived from parks and resorts, 24% from studio  entertainment, and 17% from media networks. (2001) Mickey taken up in art…  IMG: The Golden Age  ½  (Marilyn Manson) 2003 IMG: Frank Kozik, Mao. Vinyl—limited editions. IMG: Wim Delvoye, Princess, stuffed pig, 2004 IDEOLOGY: What is it? The term is usually used by Marxists and social theorists to describe a “distorted or illusory form of thought  which departs from a criterion of objectivity.” (The Penguin Dictionary of Critical Theory)
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Ideology and Construction of Cultural Hierarchies   01/20/2012 Etymology: French id é ologie 1. Visionary theorizing 2. A. A systematic body of concepts especially about human life or  culture. B. A manner or the content of thinking characteristic of an individual,  group, or culture. C. the integrated assertions, theories and aims that constitute a  sociopolitical program. Ideologies are not necessarily material, but they are connected to apparatuses that make them material Coded in our bodies, minds, and cultures There are several definitions of ideology… Can be defined as a system of beliefs held by a characteristic of a specific group or class of people System of illusory beliefs- false consciousness General process of production of ideas and meanings Ideology produces meanings through signs. It uses systems of signification to create ideas and especially  values about certain things. People embody these signs.
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