Unformatted text preview: The Dark Side of Customer Analytics Summary • Collec&ng data on customers • Using the informa&on to sell insurance Problem Analysis •
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• ShopSense gathering informa&on on customers Using the informa&on to take advantage of customers Share/selling the informa&on Judging customers on products they purchase Data Collection and Interpretation • Relevant fact that is objec&ve is ShopSense sold its informa&on to IFA • “Several months a/er receiving the tapes, analysts at IFA ended up finding some fairly strong correla=ons between purchases of unhealthy products (high-‐sodium, high-‐
cholesterol foods) and medical claims.” • IFA created a low premium insurance plan aimed at IFA customers who didn’t indulge Ethical Issues Individual • IFA using personal informa&on against the customers • Invasion of privacy Organiza&onal • ShopSense selling customer informa&on • Misuses of reward cards Society • Wrongful intrusion into private afire Ethical Framework Textbook Concept Generating Splutions Best Solution ...
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