Course Hero Logo

93793694-The-Chiropractors-Guide-to-Social-Media-Marketing.txt

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 5 pages.

Are you looking for ways to grow your chiropractic practice? Do you want to lea rnhow other chiropractors are using social media marketing to effectively grow theirbusiness? Maybe you have a personal Facebook account and have already star tedtrying to promote your practice using social media. Many savvy chiropractors areseeing the benefits that social media can bring to their practice and have started“going social” with their business. In this article you will discover how you canuse social media to grow your practice, how to cr eate an effective strategy andhow other chiropractors use social media to get r esults. How Chiropractors CanBenefit From Social Media Marketing Social media marketing is less expensive,faster and more efficient than traditi onal marketing methods: 1. Social media isless expensive and more effective than previously used method s of chiropracticadvertising Although it’s free to setup a profile on various social networks, it’scrucial that you invest enough to establish a professional, customized presence anda consist ent branded image. 2. Your message can reach the right people faster thanever before Have you tried running an ad in the newspaper, waiting for it to comeout and th en hoping people buy the newspaper and read it? These forms of moretraditional chiropractic advertising (such as print ads, radio, television,tradeshows, heal th fairs) are becoming less and less effective. 3. Greaterefficiency with identifying ideal clients online You can quickly identify yourideal client by doing a little homework and a coup le online searches. There’s noneed for you to waste your marketing efforts on the wrong audience. A major flaw ofprevious chiropractic advertising methods is th at they were typically untargetedand too broad of an audience. Certain social media tools allow you to quicklymonitor people’s perception of you r chiropractic practice (and your competitors).One quick method is to do a sear ch for keywords or hashtags on Twitter to seeconversations happening in real-ti me on the corresponding topic You are now ableto find out what people think about you, your competitors and y our industrywithout any barriers. How much could your practice improve with this knowledgealone? With online search tools, you can quickly identify people of influence amongthe social media communities you join. If you build online relationships with thesepeople, and they find you trustworthy, they can bring referrals and prospects t oyour practice by promoting you to their many followers. Once people begin torecognize you online, you too can build your reputation and establish yourself as

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 5 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture