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Chapter 1 Regional & Global Strategy.pdf - Unit 1: An...

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Unit 1: An overview ofInternational Business and TradeCT: Ahsan Kabir RubelLecturer, Department of Business AdministrationChapter 1: Regional and GlobalStrategy
Chapter objectivesDefine the term International Business andmultinational enterprise.Reason for studying international business.Different ways and Reason for doinginternational business.Several key terms of international business.Interactive Case:Coca-ColaIndividual Case (Real Case) :Pizza Hut (Russia)
International businessThe Study of transactions taking place acrossnational borders for the purpose of satisfyingthe needs of individuals and organizations.Example:Bangladesh exports RMG (Ready MadeGarments) in different economic block in theworld.Bangladesh imports several food itemsfrom India.
Domestic Vs. International BusinessDomestic and international business isdifferent for those general reasons-Use different currenciesLegal SystemCultureAvailability of resource.
Reason for studying internationalbusinessAssess better career opportunity and interacteffectivelyBecome a business manWorking as an executive in a MNCTo keep pace with competitive worldTo know the latest business techniques andtoolsTo obtain cultural literacy
Different form of MNCMNC:Firm that engages in foreign direct investment andowns or controls value-adding activities in more than onecountry.Ex: Standard Chartered BankMNE :Company that is headquartered in one country buthaving operation in other countries.

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Term
Fall
Professor
N/A
Tags
Globalization, Corporation

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