Exam3StudyGuide - Chapter 9 Memory Storage of Information...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9 Memory Storage of Information so that it can be used at a later time The Information-Processing Approach to Memory Memory may be thought of as a three-stage process, in which information in each stage lasts longer than in the preceding one. George Sperling (1960) presented matrix of 12 letters (3x4) subjects had to recall as many letters as possible (whole report) WHOLE REPORT = 4.5/12 letters subjects claimed they saw all the letters but could only keep track of a few George Sperling (1960) Presented letters, then blank and then tone subject could report 3.3 (of 4) letters per row must have about 10 letters in memory (3.3 x 3 rows) George Sperling (1960) If cue is delayed 1 second, report is equal to WHOLE REPORT George Sperling (1960) Iconic Memory Extremely short-lasting visual sensory memory • <0.5 seconds Echoic Memory Short-lasting auditory sensory memory • 2-4 seconds From Sensory Memory to Short-Term Store Information moves from sensory memory to short-term store when we attend to it (selective attention). Attention acts as a “gate” to Consciousness Selective Attention: Listening e.g. Cocktail-party phenomenon: the ability to pick out and selectively hear one voice among many
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Selective Listening Experiments Unattended Information Unattended information can prime conscious responses In a selective listening task: • Left ear:They threw stones at the bank • Right ear…………………………. .money • or …………………………………. .river Short-term/Working memory Like a temporary storage area - "loading dock" working memory - info is in "consciousness" holds verbal or visual information - has a limited storage capacity must enter STM to go to LTM (also recall from LTM to STM) Short Term/Working Memory Size limited by “phonological loop” – Amount of information one can say out loud in 2 seconds • Subvocal repetition – Phonological loop is called the Verbal Working Memory Short Term/Working Memory Visual Working Memory: – Visuospatial sketchpad – A “mental image” of the thing being remembered Long-Term Memory: Elaborative Rehearsal Type of rehearsal is important Encoding Strategy semantic encoding (meaning, main idea) imagery encoding (mental picture) Levels of Processing Elaborative Rehearsal A strategy of associating a target stimulus with other information at the time of encoding.
Background image of page 2
Subtypes of Long-Term Memory Explicit Memory – e.g. DECLARATIVE MEMORY - memory for specific information - e.g. what you had for breakfasts Implicit Memory – e.g. PROCEDURAL MEMORY - memory for skills, how to do things - e.g. bike riding
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/14/2008 for the course PSYCH 101 taught by Professor Symmons during the Fall '07 term at Western Washington.

Page1 / 20

Exam3StudyGuide - Chapter 9 Memory Storage of Information...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online