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Marketing Brief.docx - MARKETING BRIEF PRESENTATION I. The...

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MARKETING BRIEF PRESENTATIONI. The MarketA. Target Market(WHO IS YOUR CUSTOMER?)B. Customer Journey(WHAT ARE THE CONSIDERATIONS OF YOUR CUSTOMER?)(WHAT RISKS DO THEY CONSIDER?)(WHAT IS IMPORTANT FOR YOUR CUSTOMER?)C. Value Proposition/Need Addressed(WHAT BENEFIT DOES/CAN YOUR CUSTOMER GET FROM YOUR PRODUCT?)(WHY WOULD THE BENEFIT INTEREST THEM?)(WHY WOULD THEY BUY YOUR PRODUCT?)(WHY WOULD THEY BUY AGAIN... AGAIN... AGAIN?)II. StrategiesA. Marketing Objectives(DO YOU WANT YOUR CUSTOMER TO KNOW YOUR EXISTENCE? WHY?)(DO YOU WANT YOU CUSTOMERS TO BE INTERESTED IN YOUR PRODUCT? WHY?)(DO YOU WANT THEM TO MAKE AN INITIAL PURCHASE OF YOUR PRODUCT? WHY?)(DO YOU WANT THEM TO BUY AGAIN...? WHY?)(If possible, quantify your objectives.)B. Marketing Strategy
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Term
Fall
Professor
NoProfessor
Tags
Marketing, b Integrated marketing communications

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