January 29

January 29 - Economics of the Media Industry: Ownership...

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Economics of the Media Industry: Ownership January 29, 2008
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Implications of ownership What forces affect the industry? Why do we care? Market influence (audience) Media is an interpretive tool, regulated by owners Regulation and ownership Broader question – why does this matter? Access How do media corporations constrain or enable our access to media? Message/content Stories are framed to illicit planned responses Cascading effects of power and framing What is important? The tools of civil society and democracy
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Concentration 6 Multinational conglomerates (across sectors) Perhaps their best interest is not in change or good newscasting Mass media machine = set formula; American Idol Few actors control more of the media industry Regulation’s Impact Media has a narrow viewpoint, don’t want to upset anybody “Hindrance on business”
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TOOLKIT DOWNLOAD OFF TOOLKIT, INSERT SLIDE HERE!
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Conglomeration Vertical Integration
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This note was uploaded on 04/11/2008 for the course MDST 201 taught by Professor Hayden during the Spring '08 term at UVA.

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January 29 - Economics of the Media Industry: Ownership...

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