March 18 Public Diplomacy & International Broadcasting

March 18 Public - Public Diplomacy International Broadcasting Soft Power(Joseph Nye Not"Hard Power Hard power = direct control Guns coercion

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Public Diplomacy & International Broadcasting March 18 2008
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Soft Power (Joseph Nye) Not “Hard Power” Hard power = direct control Guns, coercion Hegemony Getting others to “want the outcome you want” How desirable a culture is Opens markets, creates policy, etc. The ability to entice and attract Public diplomacy is the explicit cultivation of soft power.
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Public diplomacy - how we increase soft power abroad Resources to communicate with foreign publics International/national broadcasting Cultural and educational exchanges Sending students abroad News management Thomas Jefferson (an early example) – “as an appeal to the tribunal of the world…to justify ourselves in the independent stand we are compelled to take.” Declaration of Independence was the first example of public diplomacy in our history An advertisement to the rest of the world that we were here
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What is it? The open exchange of ideas and information – is an inherent characteristic of democratic societies. Its global mission is central to … foreign policy. And it remains indispensable to … [national] interests, ideals, and leadership role in the world’. (US Advisory Commission of Public Diplomacy, 1991 Report)
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PD/CD diplomoacy ‘Open Covenants, openly arrived at’ French invented CD – language teaching schools (Alliance Francaise) British Council founded 1934 to provide an
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This note was uploaded on 04/11/2008 for the course MDST 201 taught by Professor Hayden during the Spring '08 term at UVA.

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March 18 Public - Public Diplomacy International Broadcasting Soft Power(Joseph Nye Not"Hard Power Hard power = direct control Guns coercion

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