March 25 Meaning from Media II

March 25 Meaning from Media II - Meaning from Media II...

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Meaning from Media II: Social Context 25 March 2008
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Analytical Tools Three elements: Text: admits a certain level of understanding; contain codes that have been conformed by audiences, culture, etc. We, as audiences, decode texts. Social content: media is deconstructed through social norms of the time Interpretation: meaning of text is malleable; constructed by audience It is to be noted that none of these terms are mutually exclusive in the process of meaning construction
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Hermeneutics Derived from Greek mythology: Hermes, the messenger of the gods to humans Embodies the spirit of crossing-over: he was seen to be manifest in any kind of interchange, transfer, transgressions, transcendence, transition, transit, or traversal
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Hermeneutics A study of interpretation Originated in the analysis of biblical interpretation Became concerned with the interpretation of all texts in the early part of the 19 th century What is the intended meaning of the text?
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This note was uploaded on 04/11/2008 for the course MDST 201 taught by Professor Hayden during the Spring '08 term at UVA.

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March 25 Meaning from Media II - Meaning from Media II...

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