Export Plan for Tesla Motors - Written by Shi Qing Cheng Kevin Nguyen Marisa Ramirez Alexander Rhodes Table of Contents 1.1 Company 1.2 Goals 1.3

Written by: Shi Qing Cheng, Kevin Nguyen, Marisa Ramirez, & Alexander Rhodes

Table of Contents 1.1 Company ............................................................................................ 1.2 Goals ........................................................................................................ 1.3 Financial Resources ............................................................................ 1.4 Non-Financial Resources ............................................................ 1.5 Current Trends and Practices ............................................................... 1.6 Production Capacity ............................................................................ 1.7 Export Readiness Assessment ................................... Target Market ................................................................................................ 2.1 Potential Markets ......................................... 2.1 A .............................................................................................................. 2.1 B ....................................................................................................... 2.1 C ........................................................................................................................ 2.2 Market Assessment ...................................................... 2.3 Best Target Market ............................................................................... Economic Overview ............................................................................................... 3.1 The U.S. Market Position .................................................................................. 3.2 Domestic Competition ................................................ ……………… 3.3 Target Country Competition…………………………………………………….. 3.4 Target Country’s Imports (of your product) ............................................... 3.5 Product Market Trends ....................................................................................... Distribution Systems (of your product) ........................................................................ 4.1 Transportation .................................................................................................. 4.2 Domestic Sector ............................................................................................ Product ...................................................................................................................... 5.1 Product Characteristics ................................................................................................. 5.2 Product Packaging .................................................. 5.3 Product Handling ....................................................................................................... 6.1 Market Price ...................................................................................... 6.2 Pricing Strategy ....................................................................................... 6.3 Unit Price .................................................................................................... 6.4 Profit ..................................................................................................... Market Entry .................................................................................................. 7.1 General Strategies ............................................................................... 7.2 Promotional Strategies .................................................................................. Plans of Action .................................................................................................. 8.1 Marketing Strategies .................................................................................................. 8.2 Financial Strategies .................................................................................................... 8.3 Business Strategies .............................................................................................................. Works Cited ....................................................................................................................... .

1.1 Company (Marisa Ramirez) Martin Eberhard and Marc Tarpenning founded Tesla Motors in 2003. It all started with a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars. An electric vehicle can provide instant torque, and incredible power with zero emis sions. Tesla’s products would be cars without compromise of luxury. Each new generation of Tesla vehicles will be increasingly more affordable, helping the company work towards its mission: “To accelerate the world’s transition to sustainable transport.” 1 Tesla engineers’ first vehicle was a sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name. The resulting Tesla Roadster was launched in 2008. Accelerating from 0 to 60 mph in 3.7 seconds and achieving a range of 245 miles per charge of its lithium ion battery, the Roadster set a new standard for electric mobility. In 2012, Tesla launched Model S, the world’s first premium electric sedan. Built from the ground up to be 100 percent electric, Model S has redefined the very concept of a four-door car. The Model S has room for seven passengers, and more than 64 cubic feet of storage. It provides the comfort and utility of a family sedan while achieving the acceleration of a sports car: 0 to 60 mph in about five seconds. Its flat battery pack is integrated into the chassis and sits below the occupant cabin, lending the car a low center of gravity that enables outstanding road holding and handling while driving 265 miles per charge. Model S was named Motor Trend’s 2013 Car of the Year and achieved a 5-star safety rating from the U.S. National Highway Traffic Safety Administration. 1

Tesla owners never have to visit a gas station or spend a cent on gasoline. For long distance journeys, Tesla’s expanding Supercharger network provides convenient and free access to high speed charging. At these stations, a full charge takes as little as 40 minutes. Superchargers now connect popular routes in North America, Europe, and Asia Pacific.