February 21 Media & Ideology (2)

February 21 Media & Ideology (2) - Media & Ideology...

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February 21 2008
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Doing Ideology Analysis Can’t just look at one “text” Have to look at different texts to see how ideology is spread over time and space Genre Analysis. History of representation The “big picture” of ideology Action-Adventure Vietnam Family Drama Rap/ Hip-Hop Advertising
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Action-Adventure: Where’s the Ideology? Croteau and Hoynes: “Ideas are replicated as the genres are replicated.” Bad guy image is replicated in movies. Expect difference; often the bad guy is foreign. Stories set up an imaginary boundary between us and foreign things Feel distrust towards foreigners Normalizes and predisposes us to accept torture as ok in certain situations (24, Jack Bauer, CIA=torture ok)
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Indiana Jones , raiders of the lost ark We should fear foreigners, but whatever happens, we have technological superiority. Guns vs swords
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February 21 Media & Ideology (2) - Media & Ideology...

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