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Term
Winter
Professor
N/A
Tags
new coke, form of a new product
Unformatted text preview: Positioning Goal: Provide people are customers with an out-of-this-world tasty experience. 3. If you decided NOT to modify the product mix, outline why thus approach would be successful given that Coke has already implemented many of these marking tactics. Would re-brand bottles/cans and come up with different slogans to catch customers eyes....
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