Chapter 4 Notes (Part 2)

Chapter 4 Notes (Part 2) - Chapter 4 - continued Approaches...

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1 Chapter 4 - continued Approaches to Psychological Measurement Physiological Measures s Based upon the modern assumption that all behavior, thought, and emotion is a product of neurological processes in the brain s Four basic types of physiological measures: 1) Neural activity 2) Autonomic Nervous System (ANS) 3) Blood analyses 4) Specialized physiological responses EEG (functional neural activity)
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2 MRI (structural) PET scans (functional neural activity)
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3 fMRI s fMRI
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4 Self-Report Measures s Two most common forms: b Questionnaires b Interviews s The primary distinction is whether the questions are read by the participant or asked by the researcher and responded to orally by the participant Questionnaires s The most prevalent type of all psychological measures s Used in both clinical and research settings s Researchers usually seek out established questionnaires rather than developing their own Developing Good Self-Report Questions s Specific and precise phrasing s Use as simple language as possible
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Chapter 4 Notes (Part 2) - Chapter 4 - continued Approaches...

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