Chapter 3 exercises - Chapter 3 exercises Describe the environmental forces that affect the companys ability to serve its customers The

Chapter 3 exercises - Chapter 3 exercises Describe the...

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Chapter 3 exercisesDescribe the environmental forces that affect the company’s ability to serve its customers.Explain how changes in the demographic and economic environments affect marketingDecisions.Identify the major trends in the firm’s natural and technological environments.The Technological Environment (80–81)Explain the key changes in the political and cultural environments.The Political and Social Environment (81–85)The Cultural Environment (86–88)Discuss how companies can react to the marketing environment.Responding toExplain the importance of information in gaining insights about the marketplace andCustomers.Marketing Information and Customer Insights (98–100)Define the marketing information system and discuss its parts.Assessing Marketing Information Needs (100)Developing Marketing Information (100–102)Outline the steps in the marketing research process.

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