lectures notes_test1

lectures notes_test1 - September 10th Aesthetics &...

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September 10 th Aesthetics & Environment - it pertains to sensory perception and traditionally associated with the contemplation of beauty - the relation of the viewer to a work of art is generally termed as aesthetic; although contemporary interpretation doesn’t always emphasize the association with beauty *perception is what we see. .people will see things differently* Why Study aesthetics? - important role of aesthetics of product/tore - aesthetics affects a persons body, mind, and soul - aesthetics influence expressive and symbolic messages *attraction to store environment *looking for a certain color, style *packaging *fit Importance of Aesthetics - related to o product attributes o store environment - affect perceived quality - affects satisfaction The sensitive selection or appreciation of formal, expressive or symbolic qualities of the product or environment, providing non-instrumental benefits that result in pleasure or satisfaction. Sensitive Selection/Appreciation - selection of products design o separate parts to make up a pleasing whole Formal Qualities - perceivable features - features that are fact o color o texture o shape Expressive Qualities - emotions that result from the formal qualities - expressiveness can be inherent in the object (red dress)
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- expressiveness can be a learned response (flag) Symbolic Qualities - representative of other meanings and content - communicates an idea to the world - realistic, stylized, abstract images Aesthetic experiences can come from both product and environment Non-instrumental Benefit - nature of the reward provided by product of experience - non-utilitarian qualities Pleasure of Satisfaction - gratification or fulfillment of desires - usually positive - sometimes desire to evoke other feelings Aesthetics affects 3 aspects of an individual 1)body 2)mind 3)soul Stimulating senses of the body: touch, smell, sound, sight Expressing feelings of soul - arouse emotions Activating thought process of Mind - processing formal qualities of objects - making sense of qualities - “aha!” moment Fall Winter 2007 1920’s boyish flapper 1940’s utilities (work clothes outside work) 1970’s Androgynous 1980’s Body conscious 1990’s minimalism Medieval Multiethnic African trend Bond girl Byzantine
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September 17 th Essence of Design “every artist was first an amateur” – Ralph Waldo Emerson What is design? - initially starts as a plan for order - an arrangement of materials into a form that will fulfill a specific purpose Design and Art - Design is a work of art intended to serve a specific purpose o Aesthetic o Other - Art is the application of skill and taste to the product o An aesthetic result o Independent of function or purpose - “ A designer works with a specific purpose in mind, a need to be filled, either useful to aesthetic, to be appreciated visually. .” - “The Artist, on the other hand, is primarily involved in subjective expression of a personal experience, reaction, or mood. Nothing is required of the completed
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lectures notes_test1 - September 10th Aesthetics &...

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