Lecture notes 2

Lecture notes 2 - November 5th BALANCE, RHYTHM, EMPHASIS...

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November 5 th BALANCE, RHYTHM, EMPHASIS - Balance may be considered a challenge, an ideal, and a necessity - Rhythm is the underlying force for balance - Emphasis is the climax MEANING OF BALANCE - Balance is the distribution of visual weight within a form - Balance in apparel considers the weight of units relative to the axis of the body - When a form is perceived, the viewer feels the existence of the horizontal and vertical axes - The weight of units are balanced against each other on either side of the axes WAYS TO LOOK AT BALANCE - Structural o Integrity of an object o Construction o Intrinsic Cannot be separated from an object - Visual o Added ornamentation o Aesthetics o Decorative features STRUCTURAL BALANCE - Horizontal balance o Left side and the right side are same weight o Balances the beam - Horizontal Balance in apparel
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o Can be visual or physical o Symmetrical (formal) balance Weight and size are identical at both ends o Asymmetrical (informal) balance Weight and size are equal, but not identical - Vertical Balance o The relationship between height of an object and weight at bottom of object - Radial Balance o Objects that stem out from a central point Dominant or controlling power of influence SYMMETRICAL AND ASYMMETRICAL BALANCE - Symmetrical or formal o Weight and size of the elements are same on both sides (mirror image) o Conveys order, serenity, formality - Asymmetrical or informal o Elements may differ in size, color, pattern, spacing, or distribution o Left side and right side from center have the same visual weight BALANCE AS A MERCHANDISING STRATEGY - Composite means balancing various elements in an artful formal - visual merchandisers combine everything they know about art and business to plan how fixtures will be placed on selling floors and how walls will be set with merchandise - they seek harmonious and eye-pleasing balance elements in their store design DEFINITION OF RHYTHM - rhythm o created by movement of the eye across repeating units in the same form
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series of units repeated in a specific manner repetition of units (lines, colors, shapes, and textures) in layout or surface of design stripes, sequence of buttons, series of pleats KINDS OF RHYTHM - Metric rhythm is achieved through o Repetition o Alternation o Contrast - Flowing rhythm o Emanates from the central figure - Swirling rhythm o Revolves around a central core o Not always circular - Climatic rhythm o Involves an increasing or decreasing of an element EMPHASIS - Emphasis o Draws attention to important parts of the whole o Catches viewer’s attention - Point of emphasis may be achieved through o Color o Light o Shape November 12 th
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THE MEANING OF UNITY - The most fundamental of the principles - Common factor found in all the parts of a composition or object - Like integrity, unity denotes wholeness
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Lecture notes 2 - November 5th BALANCE, RHYTHM, EMPHASIS...

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