AMN403 - Assessment 1 Instructions- Semester 1, 2021.docx -...

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AMN403 Developing Market Intelligence Skills for Decision Making Assessment 1 – Qualitative Research Semester 1, 2021 Due date: Friday April 23 rd (Week 7). Online submission only by uploading to Blackboard before 11.59pm. In accordance with QUT policy, no late submissions will be marked. Weighting: 40% Group assignment: Four students per group. Please only upload one assignment per group. Ensure each group member is listed on the title page. Tips for group work: ? v=ITpZ_QcoJ5o&list=PL6roGsuc0OsRf7md4JZaKHhLRcvkQi MEY&index=6&t=0s Word limit: 1000 words maximum (not plus 10%) not including references Note: Students will work in groups of 4 students from the same tutorial group. An online group formation form has been uploaded to Blackboard. Your writing should use, and demonstrate an understanding of, research terminology. Your assignment should be well referenced, citing predominantly academic journal articles. There is no suggested number of references. Please do not cite any publications by Pike. Please don’t ask your tutor or lecturer to read your draft writing to “see if it is ok”. Instructions: This assessment requires your analysis of the GABBA PUB case, which has been uploaded to Blackboard. The focus of this assessment is on identification of the central problem that requires market research, and then recommending exploratory research methods. Use 1.5 line spacing, and either ARIAL or TIMES NEW ROMAN 12 point font. Include a title page with your name and student number. Structure your report with headings for the five sections as follows, and note that no executive summary, introduction or summary/conclusion are required: 1. In your own words, clearly describe the management decision problem (MDP) in one sentence. Provide a one-paragraph rationale for this MDP. No
references from the academic literature are applicable in this rationale as the information can only be drawn from the case. No assumptions should be made about anything that is not mentioned in the case. However, the rest of your assignment should be well referenced. 2. Design a market research question (MRQ) , again in one sentence, which addresses the MDP. Provide a one-paragraph rationale for this MRQ.

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