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Lecture 7 - Chapter 4 (Part 1).pdf - Why is marketing a...

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Why is marketing amust?
Chapter IV – Marketing AspectBUSINESS PLAN
Learning Objectives:Define Marketing and the MarketUnderstand Target MarketIntroduce the Marketing Mix
What is Marketing?
According toAmerican MarketingAssociation:Marketing is defined as “the activity, set ofinstitutions, and processes for creating,communicating, delivering, and exchangingofferings that have value for customers,clients,partners, and society at large.”
According toPhilippineMarketingAssociation:Marketing is defined as a“science and a professionguided principally by theuniversal principles of ethics,corporate citizenship, andcorporate social responsibility.”
Goals of Marketing1.Understand the market and itsconsumers, and satisfy theirchanging needs andwants .2.Introduce and innovate products andservices that improve humancondition and the quality of life.

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Term
Spring
Professor
N/A
Tags
Marketing, The Market

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