Gender Image Analysis

Gender Image Analysis - Kimberly Caldwell English 131 Bush...

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Kimberly Caldwell English 131 Bush October 10 th 2007 Gender Image Analysis The Ad I chose appeals to all sorts of women from teenagers to adults. It is an advertisement for Tampax Pearl and the theme of the ad is that if you upgrade your tampon to Tampax Pearl than your life will be upgraded as well. The ad in one panel shows a teenage girl with a sad expression on her face, in a school uniform who just got off the bus and is getting ready for another long, boring, uneventful day at school. Between the two frames is an arrow that says “Upgrade!” and points to the second frame. The second frame shows the same girl only this time she has a bright smile on her face, comes to school in a town car, has a smoking hot Shafer and the day looks like it is going to be a great one. It leads girls to believe that if you upgrade your tampon it will upgrade your life. In the first frame the girl is depressed, there is a creepy greasy looking bus driving screaming at kids on the bus, the colors are dull, her hair is all slicked back,
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Gender Image Analysis - Kimberly Caldwell English 131 Bush...

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