COLLEGEOFCOMMERCEBS IN BUSINESS ADMINISTRATIONBA 412:INTERNATIONAL BUSINESS AND TRADEDear Augustinian Students,Welcome the BA 412 – INTERNATIONAL BUSINESS & TRADE….Today marksthe beginning of the 1stSemester of the School year 2021 – 2022… Another year ofchallenge in the trying times of Pandemic…. However, with the help of Technology,Global Marketing is possible.In this course, there will be a 60–90 minute online chat session which will beheld twice a week of either odd or even schedule.As we embrace the new normal way of life. This gives you students a muchgreater time to learn at your own pace at the convenience of your homes or anyother space at your comfort, provided you will be responsible enough to be timebound as to the readiness for engagement in scheduled Teaching LearningActivities.2020-2021 Module Packets for BA 412:(International Business and Trade) | College of Commerce |University of San Agustin, Iloilo City, 5000, PhilippinesPage 1 of86
COLLEGEOFCOMMERCEBS IN BUSINESS ADMINISTRATIONCourse Description:This course focuses on marketing strategy and management within the context ofglobal an international markets. It evaluates cultural differences and aims to enhance yourskills in developing and implementing marketing strategies and decision making ininternational context. This course was developed to provide international business studentswith an opportunity to study interesting aspects of the international business environmentand to improve their capacity to assess and solve international business problems.Through discussion, research and practical activity students will develop the ability toprepare marketing programs that effectively reduce risk and take advantage ofopportunities in themarketplaces of the world.Course Credit: 3 unitsPrerequisites: Principles of MarketingCourse Duration: Nine (9) WeeksCourse Outcomes: At the end of the course, students will be able:a.Understand the global marketing environment.b.Synthesize and apply universal marketing concepts, principles, and processeshoned through written analysis of selected cases, as well as through the design andcomposition of a strategic Business Plan for a selected product or service forinternational marketing.c.To develop and design global Participation and marketing strategiesPROFESSOR: SHIANNY JEN C. GAYANILO, MBAEmail address:[email protected]Messages:FB class group chat; LMS class accountLMS:Google ClassroomOther portal:Zoom2020-2021 Module Packets for BA 412:(International Business and Trade) | College of Commerce |University of San Agustin, Iloilo City, 5000, PhilippinesPage 2 of86
COLLEGEOFCOMMERCEBS IN BUSINESS ADMINISTRATIONMODULE 1 PACKETBA 412:INTERNATIONAL BUSINESS AND TRADEMODULE 1 OVERVIEW:Welcome to Module 1 –Globalization and International BusinessIn this module, we will discuss the introduction and overview of global marketing.