MODULE_ON_iNTERNATIONAL_bUSINESS_AND_TRADE_.docx - COLLEGE...

COLLEGE OF COMMERCE
BS IN BUSINESS ADMINISTRATION
BA 412: INTERNATIONAL BUSINESS AND TRADE
Dear Augustinian Students,
Welcome the BA 412 – INTERNATIONAL BUSINESS & TRADE….Today marks
the beginning of the 1 st Semester of the School year 2021 – 2022… Another year of
challenge in the trying times of Pandemic…. However, with the help of Technology,
Global Marketing is possible.
In this course, there will be a 60–90 minute online chat session which will be
held twice a week of either odd or even schedule.
As we embrace the new normal way of life. This gives you students a much
greater time to learn at your own pace at the convenience of your homes or any
other space at your comfort, provided you will be responsible enough to be time
bound as to the readiness for engagement in scheduled Teaching Learning
Activities.
2020-2021 Module Packets for BA 412: (International Business and Trade) | College of Commerce |
University of San Agustin, Iloilo City, 5000, Philippines Page 1 of
86

COLLEGE OF COMMERCE
BS IN BUSINESS ADMINISTRATION
Course Description:
This course focuses on marketing strategy and management within the context of
global an international markets. It evaluates cultural differences and aims to enhance your
skills in developing and implementing marketing strategies and decision making in
international context. This course was developed to provide international business students
with an opportunity to study interesting aspects of the international business environment
and to improve their capacity to assess and solve international business problems.
Through discussion, research and practical activity students will develop the ability to
prepare marketing programs that effectively reduce risk and take advantage of
opportunities in the
marketplaces of the world.
Course Credit: 3 units
Prerequisites: Principles of Marketing
Course Duration: Nine (9) Weeks
Course Outcomes: At the end of the course, students will be able:
a. Understand the global marketing environment.
b. Synthesize and apply universal marketing concepts, principles, and processes
honed through written analysis of selected cases, as well as through the design and
composition of a strategic Business Plan for a selected product or service for
international marketing.
c. To develop and design global Participation and marketing strategies
PROFESSOR: SHIANNY JEN C. GAYANILO, MBA
Email address:
[email protected]
Messages: FB class group chat; LMS class account
LMS:Google Classroom Other portal: Zoom
2020-2021 Module Packets for BA 412: (International Business and Trade) | College of Commerce |
University of San Agustin, Iloilo City, 5000, Philippines Page 2 of
86

COLLEGE OF COMMERCE
BS IN BUSINESS ADMINISTRATION
MODULE 1 PACKET
BA 412: INTERNATIONAL BUSINESS AND TRADE
MODULE 1 OVERVIEW :
Welcome to Module 1 – Globalization and International Business
In this module, we will discuss the introduction and overview of global marketing.