Elmhorst, Jeanne Marquardt, and Kristen Lucas. "Chapter 6: Interviewing."Communicating at Work: Strategies forSuccess in Business and the Professions. By Ronald B. Adler. New York: McGraw-Hill, 2013. Print.Business Etiquette and ProfessionalismInterviewing Skills(Information culledfrom the textbook chapter “Interviewing,” cited below)How important is an interview in getting the right job?The Bureau of National Affairs, a privateresearch firm that serves both government and industry, conducted a survey to answer this question. It polled196 personnel executives, seeking the factors most important in hiring applicants. The results showed theemployment interview is thesingle most important factorin landing a job. Further research revealed themost important factor during these critically decisive interviews was communication skills.Before your interviewyou should conduct background research and explore the company you will beinterviewing with. Your knowledge of a company will distinguish you as a candidate worth considering for a job.The common potential employers’ view is: “If someone walks in here and doesn’t know anything about ourcompany, that’s a real negative. There’s just no excuse for not being up to speed on any company you’re applyingto these days.” Doing your homework is just as important in the workforce as in school.Clean up your online identity.In spite of your best efforts to create a resume and present yourself as aqualified job applicant, prospective employers have other ways of forming impressions of you, including all ofthe information available online. “Cybervetting” is increasingly common; seventy percent of recruiters in theUnited States have rejected candidates because of information found online–photographs, comments by andabout the candidate, and membership in groups. Cleaning up your “digital dirt” can be a challenge, but doing sois well worth the effort.Dress appropriately and act professionally.Looking good when you meet a potential employer isvitally important. In one survey, recruiters ranked clothing as the leading factor in shaping their initialimpressions of applications. Furthermore, 79 percent of the recruiters stated their initial impressions influencedthe rest of the interview. The best attire to wear will depend on the job you are seeking. When in doubt, it isalways best to dress on the conservative side. Be sure to arrive 5 to 10 minutes early. Be polite to everyone in theoffice. When introduced, shake hands firmly, smile and make eye contact.The Most Frequent Interviewee Mistakesinclude answering cell phone or texting, appearinguninterested, dressing inappropriately, appearing arrogant or talking negatively about current or previousemployers. Be aware of your body language and your actions.