unit 2 written assignment 5114.docx - UNIVERSITY OF THE...

UNIVERSITY OF THE PEOPLE
BUS 5114 MIS AND TECHNOLOGY
WRITTEN ASSIGNMENT UNIT 2: ZARA CASE
REPORT
Dr. CHARLOTTE BARRETT
21
ST
APRIL, 2021

Zara a case Report 2
Zara is a Spanish company with a global fashion brand over two thousand stores worldwide. The strategy
utilized by Zara differentiates it from other competitors. Zara prioritized customers and makes use of
modern technology instead of focusing on the bottom line.
With regard to the manner in which management controls and sources materials is viewed as vertical
integration. With the use of this method data analysis and customer relations all are done internally as
opposed to outsourcing. This has benefitted Zara immensely unlike other completive brands like Nike,
GAP and Walnut (Schmitz, 2012) with the prioritization of ethical values and customers (Singh, 2015).
Even if outsourcing reduces expenses (Patel, 2017) Zara has been able to meet customer expectation,
improve grand visibility and market share.
Information technology has been a major tool that Zara has adopted in its supply chain system, with a
very high success rate. Singh (2015) had categorized Zara’s supply chain management system into Design