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WEEK 1 DAY 1.pdf - Quarter 1 - Week 1 - Day 1 –...

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Quarter 1 - Week 1 - Day 1Introduction to MarketingObjectives:At the end of the topic session the students are expected to:1.Define what marketing is and discuss its core concepts2.Identify the function of marketing3.Discuss the 3C’s of marketing and itsobjectives4.Enumerate and discuss the marketing concept philosophiesDefinition of MarketingoIt is the process for creating, communicating, delivering, and exchangingofferings that have value for customers, clients, partners, and society atlarge.oIt is the process ofcontinuously and profitable satisfying target customer’sneeds, wants, and expectations more superiorly than competition.oIt is the social and managerial process by which individuals and groupsobtain what they need and want through creating and exchangingproducts and value with others.oMarketing is a system concerned with the planning and development ofproducts and services, determination pf prices, creation of promotional

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Term
Fall
Professor
MCCARTHY
Tags
Marketing, o Marketing

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