chapter 04 - Consumer Behavior 10e(Schiffman/Kanuk Chapter...

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Consumer Behavior, 10e (Schiffman/Kanuk) Chapter 4 Consumer Motivation 1) Successful marketers define their markets in terms of ________. A) the product the company has decided to produce B) the lowest price for which a particular product can be manufactured C) the needs they presume to satisfy D) the ethnicity of their primary consumers E) the geographic location of their primary consumers Answer: C Diff: 2 Page Ref: 88 Skill: Concept Objective: 4.1: Understand motivation as a psychological force, the types of human need and motives, and the meaning of goals 2) The key to a company's survival, profitability and growth in a highly competitive marketplace is to ________. A) continue to increase quality at the expense of profits B) continue to identify and satisfy unfulfilled consumer needs better and sooner than the competition C) sell what it's good at making D) convince consumers that they should buy more products E) continually decrease the cost of production Answer: B Diff: 2 Page Ref: 86 AACSB: Reflective Thinking Skill: Concept Objective: 4.1: Understand motivation as a psychological force, the types of human need and motives, and the meaning of goals 3) The driving force within individuals that impels them to action is known as ________. 1 ScholarStock
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4) Motivation is produced by a state of tension, which exists as the result of ________. 5) The physiological needs for food, water, and air are called ________ needs. 6) Needs that we learn in response to our culture or environment are called ________ needs. A) primary B) biogenic C) acculturated D) acquired E) innate Answer: D Diff: 2 Page Ref: 88 Skill: Concept Objective: 4.1: Understand motivation as a psychological force, the types of human need and motives, and the meaning of goals
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