chapter 16 - Consumer Behavior 10e(Schiffman/Kanuk Chapter...

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Consumer Behavior, 10e (Schiffman/Kanuk) Chapter 16 Marketing Ethics and Social Responsibility 1) The marketing concept involves ________. A) filling the marketplace with products that can be produced and sold cheaply B) fulfilling the needs of target consumer markets more effectively than competitors C) endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole D) crafting messages to consumers that get them to buy products that do not meet their needs E) consumers behaving completely rationally and maximizing their value when considering a purchase Answer: B Diff: 2 Page Ref: 496 AACSB: Analytic Skills Skill: Concept Objective: 16.2: Learn about potential unethical marketing practices involving targeting especially vulnerable or unaware consumers 2) The societal marketing concept involves ________. 3) Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole. 1 ScholarStock
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4) The ________ balances the needs of society with the needs of individuals and marketing organizations.
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