Can the Wii U come back from a poor 1st year performance?Can Nintendo fight back with the Wii U?Victor AnyangoSouth Carolina State UniversityAbstractNintendo has been a major player in the video-gaming industry since as far back as video gaming can be dated. With the introduction of the Wii in late 2005, it commanded a strong position in the market, gaining a competitive advantage over Sony and Microsoft with its new motion-sensing technology. However, this competitive advantage is slowly being lost due to the invent of the PlayStation move and Xbox Kinect. Nintendo have replied to this pressure by releasing the Wii U, in an attempt to gain its previous position as the top video-game manufacturer. This paper analyzes the competition and reasons as to why or why not theWii U is the death of Nintendo.1
Can the Wii U come back from a poor 1st year performance? Why would you buy the Nintendo Wii or the Wii U? In the current market today, Nintendo’scurrent flagship Nintendo Wii is in a tight competition with Microsoft’s Xbox 360, and soonto come Xbox One and Sony’s PlayStation 3, and soon to come, its eighth generation console,the PlayStation 4. Since the release of the Wii in late 2006, it has been the top selling consolein the video-gaming market having sold 100.3 million consoles since its release, topping boththe Xbox 360 and the PlayStation 3 at 78.84 million and 80.29 million consoles soldrespectively since their release dates.iBackground InformationNintendo started off operations earlier on in the 20th century and released their firstconsole, the Nintendo Entertainment System (NES) in 1985. It was an instant hit and over thecourse of its lifetime, managed to sell over 60 million units and introduced its flagship games,Super Mario and Legend of Zelda. Nintendo later released the Game Boy, which bundledwith the famous game Tetris.ii The Nintendo 64 set new standards in the gaming world in1996 and at its release; its graphics and gameplay were like no other until the release ofSony’s PlayStation, Sega’s Dreamcast and other consoles that stored games on CD’s insteadof on the more expensive cartridges that Nintendo was using. The Nintendo 64 managed tosell up to 32 million consoles as of 2009. At the time of its release, Nintendo felt likecartridges were a more favorable format of media for the time and that CDs would be plaguedwith extreme load times. iii2
Can the Wii U come back from a poor 1st year performance?
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- Spring '15
- Wii, Video game console, Nintendo, Nintendo Wii