Marketing.docx - Marketing: how to answer the case...

This preview shows page 1 - 2 out of 4 pages.

Marketing: how to answer the case questions based on NijenparcFirst:make a summary of the textkick the unnecessary stuff outSecond:based on the summaryread the text from segmentation, targeting,differentiation and positioning perspectiveThird:4 p’s!! students can have different opinionsprovide arguments for a good answerthere is not one good answer!!!1.Segmentation questionwhat are the two most important marketsegments? Justify your answer.
2.Brand positioningformulate a brand positioning based on the giveninformation in the case
3. Pricingyou want to increase the number of visitors in the off-seasonperiods. How would you advise the management on a pricing structurekeeping the segmentation and time of the year into consideration?

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 4 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags
Marketing, marketing and sales

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture