Culture Report Essay - Culture Report-Walt Disney Company There are many observable artifacts such as stories rituals material artifacts and language

Culture Report Essay - Culture Report-Walt Disney Company...

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Culture Report-Walt Disney Company There are many observable artifacts, such as stories, rituals, material artifacts, and language used in the Walt Disney Company. A story that has been passed from generation to generation about Disney is the founder, Walt Disney’s, legacy. Disney had a strong vision for the park becoming one of the “Happiest Places on Earth.” A story that is often told is one from the day he died, when management debated whether or not to open the park, Disney’s wife replied that he would say “the show must go on.” Through this story the importance of the perception of a “fantasy world” where creativity never ends is clear. A ritual common to the company is the orientation that new employees must go through, referred to as Disney Institute or Disney University. This involves teaching new employees the history, culture, heritage, and core values of the park. Material artifacts can be seen from the high value of hierarchy within the company. There is a strong sense of power distance that is shown by the costumes the employees wear. Rank is determined by your uniform and cliques are formed by rank. Disney also has a multitude of language, mostly involving “show terms.” Employees are “cast members,” and are either “on-stage,” “back –stage,” or “staging.” Employees do not wear uniforms, but instead put on “costumes.” Even in emergency situations, cast members must keep their stage presence and remain in character to show harmony within the park, furthering the idea of a fantasy world.
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