Marketing Lesson 1.pdf - PRINCIPLES OF MARKETING...

This preview shows page 1 - 9 out of 17 pages.

PRINCIPLES OFMARKETING.ntroduction to 0arketing
OBJECTIVES*°±7o define what is 0arketing±²±)ifferentiate 1eeds³ :ants and )emands±´±)iscuss the concept of creating a marketing goal±
Go towww±menti±comand use thiscode!2(9° 1#4$57
?OIH[Y PZX 5IHYWRML[YPUSN"0arketing is theperformance of activitiesthat seek toaccomplish an organization’s objectives byanticipatingcustomer or client needsanddirecting the flow ofneed±satisfying goods and servicesfrom producer tocustomerµclient±
Marketing is present in all stages ofthe business operations² frombeginning to end±
0arketing is theprocessof interesting potentialcustomers and clients in your productsµservices±
UnderstandingtheMarketanditsenvironmentMarketing ResearchMarketingStrategy0HYWWRPL[YYPNUSSN 3SQQHUSS
Marketing GoalsGoalis an idea of the future or desired result that a person ora group of people envision³ plan and commit to achieve±Marketing Goalsare statement of what results the company wants

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 17 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
N/A
Tags
Marketing, study of economics deal

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture