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Marketing Lesson 4.pdf - MARKETING ENVIRONMENT OBJECTIVES:...

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OBJECTIVES:Identify the actors within the differentenvironments of the business.>)istinguish between the Micro and Macroenvironment of the firm.±nalyze the influence of thedifferentmarketing environments to the marketingplan.
“ f ignor¿nt ×oth of your ânâmy ¿nÞyoursâlf, you ¿râ Øârt¿in to ×â in pâril.”~unsu~
Marketing EnvironmentIs composed of the actors and forces outsidemarketing that affect marketing management’sability to build and maintain successfulrelationships with target customers.(PhillipKotler)
Two Types of Marketing Environment,UntLrUnHSl (UnvPrVoUnTmLUnt&oPposHM oIall the forces and factors inside theorganization which affect its marketing operations.under the control of the marketer and can be changedwith the changing external environment.These can be grouped together as theFive Ms of thebusiness, which are -D\KTSSDUTTUTSS\K_^^_aDXZ_N`ONTSS\KXWWX_^^_aDXZYYZ\\KXWWX`ONXRQQYXXYDXXWWXQP\KZYYZ\
(xtLrUnHSl (UnvPrVoUnTmLUntconstitutes factors and forces which are external tothe business and on which the marketer has little orno control.divided into two types -Micro and MacroB-nvironmentMicro-environmentalso known as the task environment.

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Term
Summer
Professor
N/A
Tags
Economics, Marketing, Reyes, Phillip, REX BOOK STORE, Ilano

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