Week 6 Notes Elections_lecture noters

Week 6 Notes - short sound bites Citizens know little about policy choices in elections Citizens vote against their own preferences Citizens vote

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Elections What should the media do? 1. Provide information so that citizens can vote in their own interests 2. Reinforce relevant cues (party ID), help enable citizens to reward and punish, ring the “burglar alarm” when necessary – nothing (since we can already do these things without the media) 3. encourage ordinary citizens to participate in the discussion, determine relevant issues, to question candidates Commercial values argument - Patterson News media focus on strategy over policy Emphasize horse race coverage: polls, tactics, gaffes, character, and short sound bites Media effects Candidate behavior: candidates seek to avoid gaffes, remain on the script, and speak in
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Unformatted text preview: short sound bites Citizens know little about policy choices in elections Citizens vote against their own preferences Citizens vote on character Media influence outcomes by informing citizens about some candidates and not others Providing positive coverage to some candidates and negative coverage to others Agenda setting Patterson – media focus on strategy, citizens interested in policy Campaign advertisements and journalism – news media try and fail to correct inaccurate ads Persuasion Media firms have interests and therefore preferences Kahn and Kenney – editorial endorsements affect news coverage and voter preferences...
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This note was uploaded on 04/14/2008 for the course COMM 125 taught by Professor Chompsky during the Spring '08 term at UPenn.

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