Sheraton Analysis

Sheraton Analysis - HF 100 Professor Buchin Sheraton Boston...

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10/8/07 HF 100 Professor Buchin Sheraton Boston Hotel Analysis The Sheraton Boston Hotel is obviously catered toward the convention-going clientele. This is made obvious by the hotel’s policies that favor business and convention travelers. When conventioneers and premium guests check-in, they are allowed to use a separate check-in line, the same line dedicated to premium guests enrolled in the Starwood Preferred Guest program. The hotel is also adjacent to the Hynes Convention Center, the largest of its kind in New England. From the convention center, the hotel is only an escalator ride away. The conventions are also able to secure a discounted rate, which is important for independent business owners that would otherwise be forced to pay the $279-$319 out of pocket to attend the convention overnight. Most guests arrived in packs of five to seven, each with a rolling suitcase and garment bag full of formalwear.
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